9 writing mistakes

1. Not sure who your market is. Your writing is not specific, nor is it personal.

2. Not sure what your prospects problem is. How can you sell something if you don't know what problem it is you are trying to solve.

3. You're not sure what your solution is. What can you and your organisation offer as a way to solve your prospects problem? Find the answers to questions 1 and 2 and you are on the way to working out whether you have a solution for them. However, if you don't understand what it is you are offering, if you don't believe in your solution - you will always have trouble selling it...especially in written terms.

4. Your writing style is not readable. Now I am not saying it's full of bad spellin and poor grammer but it is so full of jargon you need an interpreter to decipher it for you.

5. What you are saying is not 100% believable. Some of the most amusing ads I've read over the years occurs in heatlh and fitness magazines. For example our product strips fat 282% faster..... faster than what? Don't use it.

6. Your writing is lack lustre. It lacks any kind of passion. You couldn't convince an eskimo to buy a heater.

7. You've chosen to use testimonials that are so weak they might as well not be there at all. Of course it could be argued you don't need them at all, but if you do use them, make sure they say the right things about your organisation...in the right way.

8. Your offer is not 100% clear. Vague, wishy washy writing guarantees poor results.

9. You don't give them a reason to buy now....Time limited offers are OK, but what I mean is buy now - because you simply can't resist. Does your writing do that?