Looking at life through the eyes of another

We all have our own view of the world, and each view is different based on many different criteria, including:

Your age
Your attitiude at any given point
Your gender
Your religious persuasion
Your upbringing

You may think you are right, you may think that the world owes you a living based on some or all of the above. When you may have closed your mind to new and exciting opportunities based on these same factors.

Take children for example. Do you remember being "little"? Do you remember seeing a sea of legs and shopping bags as your parents barreled through crowded shopping malls? Do you remember panicking, worrying about whether you were going to get your eyes poked out as people didn't see you? Shopping for little people can be a terrifying experience. Get down to their level if you can't remember what it was like to be small.

Life is like that. We need to look at everything from a variety of angles if we want to be truly open minded to change.

Do you have a business? Then ask - are you truly open minded to someone's needs that you hadn't thought about before.

The best example I know of are hairdressers. They cater to their younger clientele extremely well. They have booster seats so that the little people can see what it is the hair stylist is doing. And they offer lollipops to ensure the little person(s) sit still. How many other businesses cater in the same way for their younger market?
 
How many times have you been to look at a new car? How many times has the car salesperson shown you how easy it was to fit a chair restraint? Or demonstrated how easy it was to get in and out of the vehicle to put a baby in a car seat? Not many I would hazard a guess. OK you may not have a baby or young child. But I would hazard a guess not many car sales yards would ever think about showing potential buyers this kind of benefit when it came to buying their brand of car over another. Given that there are a lot of women with buying power these days, you may be losing business with old attitudes about "boys and their toys".

But of course this doesn't just apply to people with children. Consider those people who happen to get around in wheel chairs. Do you do all that you can to ensure that your business is accessible to these people as well as the more traditional shoppers? Or are you guilty of missing a huge chunk of the world's population because you didn't stop to consider that not everyone is the same as you.

When you do stop to consider every aspect of who you are and what you do, you will find new and untapped potential - if you are willing to think a little differently....don't stop at thinking outside of the square, try thinking outside the triangle, the circle and the big blue box in the corner. In other words don't be constrained at what everyone else thinks is "normal", that is just one view of the world, there are many more if you are willing to look.

With many thoughts for a more prosperous life and business

Elle

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